Last updated: December 30, 2025
The purpose of this Privacy Policy and information disclosure text is to explain in detail which personal data MediaRoom Africa (“MRA”, “we”, “us”, “our”) processes and for which purposes we process it when you visit mediaroomafrica.com.
Your privacy is important to us. We protect personal data you share with us in line with applicable data protection principles and laws, including (where relevant) the General Data Protection Regulation (“GDPR”) and other local privacy requirements.
1) Which Personal Data Do We Collect?
We may collect the following categories of personal data:
- Identity & contact data: name, email address (e.g., when you subscribe, contact us, or submit tips)
- Technical data: IP address, device type, browser type, operating system, language, time zone
- Usage data: pages visited, clicks, time spent, referral sources, interactions with content
- Communication data: messages you send us via forms, email, or comments (if enabled)
- Advertising & analytics identifiers (where applicable): cookie IDs, mobile advertising IDs (if used), and similar online identifiers
2) Tools / Services We May Use
Below are common tools used for advertising, analytics, and website operations. Only the tools we actually enable on our website apply to you. (You can delete rows you don’t use.)
| Type | Advertising (ad delivery/measurement) | Privacy Policy URL |
|---|---|---|
| Google AdSense | Advertising (serving and measuring ads) | https://policies.google.com/privacy?hl=en |
| DoubleClick (Google) | Advertising (ad delivery / measurement) | https://policies.google.com/privacy?hl=en |
| Google Ads (AdWords) Conversion | Advertising (conversion tracking) | https://policies.google.com/privacy?hl=en |
| Google Dynamic Remarketing | Advertising (remarketing, where enabled) | https://policies.google.com/privacy?hl=en |
| Google Tag Manager | Essential / Tag management | https://policies.google.com/privacy?hl=en |
| Google Analytics (GA4) | Website analytics | https://policies.google.com/privacy?hl=en |
| Hotjar | Usage recording & feedback (if enabled) | https://www.hotjar.com/legal/policies/privacy/ |
| Meta/Facebook Connect | Social media login/integration (if enabled) | https://www.facebook.com/privacy/policy/ |
| Meta/Facebook Ads | Advertising (targeting & measurement, if enabled) | https://www.facebook.com/privacy/policy/ |
| X (Twitter) Advertising | Advertising (if enabled) | https://twitter.com/en/privacy |
| AddThis | Social sharing (if enabled) | https://www.addthis.com/privacy/ |
3) How Do We Collect Your Personal Data?
We collect your personal data in the following ways:
A) Automatically on our Website (cookies and similar tools)
When you visit and use our Website, we may collect technical and usage data automatically through cookies, logs, and analytics tools.
B) Directly from you
We collect data you provide when you:
- subscribe to our newsletter or updates
- contact us via forms or email
- submit tips or story ideas
- comment (if comments are enabled)
- create an account (if membership is enabled)
C) From third parties
We may receive certain data from third-party providers we use for analytics, advertising, and site performance.
4) Why Do We Process Your Data? (Purposes)
We process personal data to:
- operate and secure the Website
- publish and improve our content and user experience
- respond to messages, tips, and requests
- send newsletters or updates (where you opt in)
- measure traffic and performance
- serve and measure advertisements (where enabled)
- comply with legal obligations and prevent fraud/abuse
5) Legal Basis (Where GDPR Applies)
Where GDPR applies, we rely on one or more of the following:
- Consent (e.g., newsletters, non-essential cookies where required)
- Legitimate interests (e.g., improving content, security, basic analytics)
- Contract (if you create an account or request a service)
- Legal obligation (compliance, lawful requests)
6) Sharing of Personal Data
We may share personal data:
- with service providers (hosting, analytics, email delivery, ad services)
- with advertising partners (where enabled and subject to consent where required)
- with law enforcement or regulators when required by law
- during a business transfer (e.g., merger, acquisition), with appropriate safeguards
We do not sell your personal data in the ordinary sense. However, some advertising/analytics tools may process data for their own purposes under their policies.
7) Data Retention
We keep personal data only as long as necessary for the purposes described above, including legal, accounting, or reporting requirements.
8) Your Rights
Depending on your location and applicable law, you may have rights to:
- request access to your personal data
- request correction or deletion
- object to certain processing or request restriction
- withdraw consent (where processing is based on consent)
- request data portability (where applicable)
To make a request, contact us using the details below.
9) International Transfers
Your data may be processed outside your country depending on where our service providers operate. Where required, we use appropriate safeguards for such transfers.
10) Contact
If you have questions about this Privacy Policy or want to exercise your rights:
MediaRoom Africa
Email: info@mediaroomafrica.com
Editorial tips: info@mediaroomafrica.com