Snapchat’s owner is cutting 1,000 jobs, saying that AI will help reduce repetitive tasks.
Snap is the latest tech company to cut jobs, citing the growing ability of artificial intelligence (AI) tools.
The Snapchat owner has axed about 1,000 employees – 16% of staff – and withdrawn hundreds of open job roles, according to a financial disclosure.
Evan Spiegel, Snap’s co-founder and CEO, told employees the company was in “a crucible moment” and the goal of the cuts was to reduce yearly costs by $500m (£368m).
Spiegel said that workers who remain at the company will be using AI tools to “reduce repetitive work and increase velocity,” as “small squads” of employees have been doing in recent months.
“Change of this magnitude and at this speed is never easy and it will not be seamless,” Spiegel added in his memo.
This cut at Snap marks at least the third larger scale layoff at the company since 2022, when it conducted its first major layoff which impacted 20% of its staff at the time.
Spiegel’s comments on Wednesday are the first time he has pointed to AI as an explanation for staffing decisions.
This year, activist investor Irenic Capital Management took a stake in Snap, saying in a public letter to Spiegel that it was “strange” the company remained unprofitable after 15 years in business and with hundreds of millions of monthly users.
Irenic noted that an investor who put $1 into Snap when it went public in 2017 would be left with a stake worth only 23 cents today.
An activist investor is a person or investment firm that buys shares in a company it believes is underperforming and then applies pressure for management and business changes.
Snap now requires “a new way of working that is faster and more efficient, while pivoting towards profitable growth”, Spiegel wrote in his memo to staff.
His explanation mirrored that of other tech leaders this year, pointing to the growing power of AI tools, especially those that assist software engineers with coding, as they announce large-scale layoffs.
Already this year Amazon, Meta, Block, Pinterest and Atlassian, among others, have collectively laid off several thousand workers.
Company executives have either cited the growing use of AI tools as a reason for needing fewer employees, or explained that plans to invest hundreds of billions of dollars annually in AI mean cutting costs in other areas of the business.
Jack Dorsey, the CEO of Block and the former leader of Twitter, said at the end of February that the rise of AI tools for tech workers “fundamentally changes what it means to build and run a company”.
He also mentioned that most companies in the industry should expect more job cuts over the next year.